Ad reviews!!!

Finally I find time to write, after a few weeks of back breaking work. And I am glad to introduce a new review series, where I will be reviewing the various advertisements that rule the Indian telly.

Earlier on this blog, I had started a review series on blogs, called Breview, that went along for a few posts, after which it suffered a premature closure owing primarily to my being distracted with a lot of other things. Bringing Breview back is a tough ask, but if you want me to breview your blog or a friends’, do let me know.

Now, on this new Ad-review. I will be reviewing ads based on the following parameters:

1. Relevance: How relevant is the advertisement to the product that it is trying to sell?
2. Acceptance: How well accepted/understood is the ad in the Indian context? This because there are several global firms that use their international ads in India without much of a context change. So, is the ad accepted?
3. Freshness: How fresh is the ad? Is it a use of the same old boring concepts that were always used to market that category of product, or is it something totally new?
4. Nonsense factor: Does the ad have a lot of nonsense in it? And does the nonsense in the ad make any sense after all?
5. Recollection factor: Do the audience watching the ad remember it when they go to buy a product? Or rather, will the audience buy a product based on this ad?

Based on these factors, and a lot of coherent rambling as always, I will be reviewing a lot of ads in the coming days. So watch this space, and do comment to tell me which ad goes under the scanner next, along with your views on the ads reviewed.

Watch this space for more….