Greenpeace is known for the tactics they use to save the environment. Be it sailing alongside the Japanese whaling fleet, or performing at the rock concert in Rio, Greenpeace makes a big splash with each of its protest.
The more recent of Greenpeace’s campaigns is to save the home & breeding grounds of Olive Ridley turtles in Orissa. Tatas have an port coming up at Dhamra in Orissa threatens a nesting site that is amongst the last honeymoon suites for the remaining Olive Ridleys, a highly-endangered species that swims all the way here from places as far away as Australia and the Philippines.
Greenpeace has already initiated signature campaigns and a candlelight vigil outside Ratan Tata’s residence in Mumbai to protest against the project. Now they have come up with the idea of subvertising.
Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement(courtesy Wikipedia). Take a look for yourself
I hope Mr. Tata hears what Greenpeace is trying to say. After all, he shares the planet with all of us, and is as responsible towards its delicate ecosystems. If you believe in the cause Greenpeace is trying to pursue, visit the Greenpeace Save the Turtles page .