Category Archives: advertising

Feminism, misogyny & perception

It is not surprising that a 90 second ad can cause enough furore to be reported on mainstream news(at least on their website). But it did. Why? Lets see the ad first: To quickly summarize, woman gives man tough deadline at work, then heads home and gets cooking. Man’s wife calls him later asking him… Read More »

Copy-Ads – Frito Lay goes the Bud way!!!

The Indian ad space seems to have lost its originality. With one after another, ads copied blatantly from global advertising campaings. The Indian advertising firms, who had campaigns like the Amul Butter ads, the Fevicol ad series seem to have lost their original touch. First it was the IPL ad that had an uncanny resemblance… Read More »